Marketing

Place marketing

The City of Fremantle’s place marketing team coordinate the marketing of Fremantle as a destination through the implementation of the Fremantle Strategic Marketing Plan 2014-2017 to identified target markets.

The plan aims to build awareness of the Fremantle offering, improve perception of that offering and convert consumers to come to Fremantle for an experience.

The anchor for this project is fremantlestory.com.au website. It is a consumer website that articulates the aspirational Fremantle product and brand through five leisure activity categories; arts & culture, eat & drink, see & do, events & festivals and shopping. Recent additions to the website include Explore Fremantle interactive maps and Fremantle story blog.

The website is the content hub for the place marketing team to curate content to share through Fremantle story social media accounts (Facebook, Instagram and Twitter) pages, e newsletters, advertising campaigns, the Fremantle story quarterly magazine, school holiday program and editorial content for other agencies including Experience Perth and Tourism Western Australia.

If your business fits within one of these five categories the website presents excellent opportunities to promote your business. The website is fully responsive and automatically adjusts for access by tablets and smart phones allowing users to look up specific events and business listings while they are in Fremantle. To find out how you can leverage the City's place marketing read our Business Toolkit. The toolkit also includes information on how you can advertise through the Fremantle Visitor Centre.

Listings on Fremantle story website

Registering as a new user
Claiming an existing listing
Editing a business listing
Adding a business listing
Adding an event listing

Useful documents

Quarterly report: Place Marketing October-December 2016
Quarterly report: Place Marketing July-Sept 2016
Place marketing update Apr-May 2016
Place marketing update Feb-Mar 2016
Place marketing update Dec-Jan 2016
Place marketing update Oct-Nov 2015
Place marketing update Aug-Sept 2015
Fremantle story business branding guidelines
Visitor Centre advertising prospectus
Fremantle Strategic Marketing Plan 2014-2017

Useful links

Tourism WA
Experience Perth
Fremantle Tourism Association
Fremantle BID

Contact us

City of Fremantle Economic Development & Marketing
E: marketing@fremantle.wa.gov.au
T: 08 9432 9999
TTY: 08 9432 9777