Destination Marketing

New governance and funding models

In April 2018 Council approved the new governance and funding model for Fremantle destination marketing.

The new funding model will utilise the City’s existing destination marketing budget and the City Centre Differential Rate for the purpose of destination marketing.

The new governance model will see the immediate establishment of a Destination Marketing Working Group (DMWG). The purpose of the group is to develop, for council’s consideration, a destination marketing plan that supports all businesses-to-customer industries in Fremantle including retail, hospitality, professional services and traditional tourism attractions.

The group will provide advice and / or recommendations to Council on:

  1. The overall strategic marketing approach, including different stages over next four years.
  2. The ‘brand values’ and ‘unique selling points’ of Fremantle within the context of global customer trends, disruptions to major industries such as retail, and the economic development aspirations of Fremantle.
  3. How to achieve ongoing business community engagement in marketing activities.
  4. Appointment of a marketing agency and / or marketing contractors, via a normal City procurement process, to deliver destination marketing services.
  5. Sponsorship of existing and new private events and grass roots business activation projects.

Terms of reference for the group outline the purpose, outcomes and KPIs, formation and role of the group.

Mayor with Linda WaymanDestination Marketing Working Group

The new Destination Marketing Working Group was announced on Monday 21 May 2018.

The working group comprises:

  • Chair: Linda Wayman - Former general manager of Southern Cross Media
  • Karl Bullers - Chair Fremantle BID 
  • Olwyn Williams - CEO Fremantle Chamber of Commerce
  • Abby McDowell - Marketing Manager Esplanade Hotel Fremantle by Rydges
  • Chris Lewis - Director Fremantle Press
  • Paula Nelson - Director Fremantle Prison
  • Kate Hulett - local business owner and MANY projects manager

The working group will develop for the Fremantle Council's consideration a destination marketing plan that supports all business-to-customer industries in Fremantle including retail, hospitality, professional services and traditional tourism attractions. It will also advise the council on its overall strategic marketing approach, sponsorship and events and business activation projects.

View the media release here.

Useful links

Listings on Fremantle story website 

Registering as a new user
Claiming an existing listing
Editing a business listing
Adding a business listing
Adding an event listing

Promote your local events, restaurants, bars, galleries and shops through the Australian Tourism Data Warehouse (ATDW)

Tourism WA is looking to add more events, restaurants, bars, galleries and local shops to its website www.westernaustralia.com (and affiliated websites such as Australia.com and the Experience WA app). Their goal is to change the perception of a holiday in WA by showcasing the diversity and density of events, places to eat, drink and shop to potential tourists.  If you run an event, own a bar, restaurant or café, gallery or shop and would like to be listed for FREE then contact the database team on 1300 369 125 or atdw@westernaustralia.com .

You can find more information on eligible product here however suggestions include antique shops, markets, art galleries, local handmade wares (including jewellery) and day spas. To learn more about how ATDW can benefit your business, visit Tourism WA’s corporate site.

Useful documents

2017/18 reports

Quarterly report: Place Marketing January-March 2018
Quarterly report: Place Marketing October-December 2017
Quarterly report: Place Marketing July-September 2017
Quarterly report: Place Marketing April-June 2017
Quarterly report: Place Marketing January-March 2017

2016/17 reports
Quarterly report: Place Marketing October-December 2016
Quarterly report: Place Marketing July-Sept 2016
Place marketing update Apr-May 2016
Place marketing update Feb-Mar 2016
Place marketing update Dec-Jan 2016

2015/16 reports
Place marketing update Oct-Nov 2015
Place marketing update Aug-Sept 2015

Get on board toolkit 
Fremantle story business branding guidelines
Fremantle Visitor Centre advertising prospectus 2017/18
Fremantle Strategic Marketing Plan 2014-2017

Useful links

Tourism WA
Experience Perth
Perth Convention Bureau
Fremantle Tourism Association

Contact us

City of Fremantle Economic Development & Marketing
E: marketing@fremantle.wa.gov.au
T: 08 9432 9999
TTY: 08 9432 9777