Destination marketing

 

Current marketing activities (updated 31 March 2020)

Due to COVID-19 the City’s marketing team are now managing the visit Fremantle social media channels, e newsletter and website.

Immediate activity is to build and publish blogs and lists to promote businesses that are continuing to trade in whatever form that may be – takeaways, delivery services and online ordering and services on visitfremantle.com.au.

As this information is changing daily the primary source of information for this activity is business social media pages and websites. Businesses can also email updates to the team.

The next stage is programming entertaining and engaging content on all channels using existing and repurposed content. Businesses can send content through to marketing@fremantle.wa.gov.au or tag @visitfremantle on Facebook and Instagram.

In the longer term the team are looking at innovative ways to engage with our audiences to ensure Fremantle is the first place they come to on the other side.

Send through suggestions, ideas or have great examples of what others are doing to marketing@fremantle.wa.gov.au or call Wendy (9432 9947) or Jess (9432 9857).

Australian Tourism Data Warehouse (ATDW)

Promote your business through ATDW, a national database of restaurants, bars, galleries and local shops that is published on www.westernaustralia.com (and affiliated websites such as Australia.com and the Experience WA app). Find more information on eligible product here. To learn more about how ATDW can benefit your business, visit Tourism WA’s corporate site.

Contact the database team on 1300 369 125 or atdw@westernaustralia.com.

Destination Marketing Strategic Plan

The City of Fremantle plays a key role in promoting Fremantle as a tourism destination and has been delivering marketing activities in line Destination Marketing Strategic Plan 2018-2022 which was developed in line with extensive consultation with the Destination Marketing Working Group.

The current strategic marketing plan was developed in response to the declining performance of population driven industries in Fremantle as well as macro-economic factors beyond the immediate control of stakeholders. Fremantle was also subject to increasing competition from major shopping centres in neighbouring municipalities which underwent significant expansions and upgrades at the time and ultimately captured a growing percentage of consumer expenditure which would normally had been reserved for Fremantle.

Destination Marketing Working Group

The working group comprises:

  • Chair: Linda Wayman - Former general manager of Southern Cross Media
  • Karl Bullers - Chair Freo Now (previously Fremantle BID)
  • Danicia Quinlan - CEO Fremantle Chamber of Commerce
  • Abby McDowell - Group Marketing Manager Facilimate (Quality Suites)
  • Paula Nelson - Director Fremantle Prison
  • Kate Hulett - local business owner and MANY projects manager
  • Andrew Lane – General Manager, SeaLink Travel Group

Useful links

THIS IS FREMANTLE

The City of Fremantle launched the new destination marketing brand in 2019. The new brand is designed to attract more visitors and reinforce Fremantle’s status as a major tourism destination.

Fremantle businesses are encouraged to engage with and utilise the new brand to amplify and extend the reach of marketing activity and the Fremantle brand. Download the how to engage document for more information.

Industry briefings 

Regular briefings are held at the City of Fremantle to engage with the Fremantle business community. Register for This is Business e-newsletter for details of the next session on our subscribe page.

Presentation 10/03/2020

Useful documents

How to engage - THIS IS FREMANTLE brand

Useful links

Tourism WA
Destination Perth
Tourism Council WA
Business Events Perth (formerly Perth Convention Bureau)
Fremantle Chamber of Commerce

Contact us

City of Fremantle Economic Development & Marketing
E: marketing@fremantle.wa.gov.au
T: 08 9432 9999
TTY: 08 9432 9777

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