Place marketing

The City of Fremantle’s place marketing team coordinate the marketing of Fremantle as a destination through the implementation of the Fremantle Strategic Marketing Plan 2014-2017 to identified target markets.

The plan aims to build awareness of the Fremantle offering, improve perception of that offering and convert consumers to come to Fremantle for an experience.

The anchor for this project is website. It is a consumer website that articulates the aspirational Fremantle product and brand through five leisure activity categories; arts & culture, eat & drink, see & do, events & festivals and shopping. Recent additions to the website include Explore Fremantle interactive maps and Fremantle story blog.

The website is the content hub for the place marketing team to curate content to share through Fremantle story social media accounts (Facebook, Instagram and Twitter) , e newsletters, advertising campaigns, the Fremantle story quarterly magazine, school holiday program and editorial content for other agencies including Experience Perth and Tourism Western Australia.

If your business fits within one of these five categories the website presents excellent opportunities to promote your business. The website is fully responsive and automatically adjusts for access by tablets and smart phones allowing users to look up specific events and business listings while they are in Fremantle.

To find out how you can leverage the City's place marketing read our get on board toolkit.

The place marketing team send out a quarterly industry update to share latest news, information and content about new product and experiences in Fremantle. To receive these updates subscribe here

Current marketing activities 

Perth International Airport digital campaign 

Fremantle. Be part of the story will be running a campaign at Perth International Airport  from 2 October - 31 December 2017 and from 5 February - 6 May 2018.

The objective of the campaign is to increase visitor numbers by showing them the unique offerings in Fremantle.

There will be 3x15 second videos shown on the screens at airside arrivals and the baggage claim carousel.

Advertising campaign - Fremantle Herald

Results of the Fremantle story consumer survey carried out in March 2017 indicated that local or community newspaper advertising was one of three top sources of information when deciding where to go and what to do. Based on these results the City has commenced a Fremantle story branded ‘what’s on’ column on page two of the Fremantle Herald each fortnight. Distribution will include Fremantle and surrounding areas of East Fremantle, Melville and Cockburn. To be considered for inclusion in the column businesses should ensure their event is listed on the Fremantle story website. See Listings on Fremantle story for instructions on how to add an event listing. 

Social media, advertising campaigns and e-newsletters

Add a free listing* on and you could have your business featured on Fremantle story social media channels (60,000+ followers), advertising campaigns and monthly e-newsletters. See Listings on Fremantle story for instructions on how to claim an existing listing, update a listing or add an event.

Engage with Fremantle story on Facebook, Twitter or Instagram by @mentioning our social pages (by typing @Fremantlestory). 

Make sure your images are up to date with new products or events to be considered for these campaigns.

 (* Leisure activity businesses)

Listings on Fremantle story website

Registering as a new user
Claiming an existing listing
Editing a business listing
Adding a business listing
Adding an event listing

Useful documents

2017/18 reports
Quarterly report: Place Marketing October-December 2017
Quarterly report: Place Marketing July-September 2017
Quarterly report: Place Marketing April-June 2017
Quarterly report: Place Marketing January-March 2017

2016/17 reports
Quarterly report: Place Marketing October-December 2016
Quarterly report: Place Marketing July-Sept 2016
Place marketing update Apr-May 2016
Place marketing update Feb-Mar 2016
Place marketing update Dec-Jan 2016

2015/16 reports
Place marketing update Oct-Nov 2015
Place marketing update Aug-Sept 2015

Get on board toolkit 
Fremantle story business branding guidelines
Fremantle Visitor Centre advertising prospectus 2017/18
Fremantle Strategic Marketing Plan 2014-2017

Useful links

Tourism WA
Experience Perth
Fremantle Tourism Association
Fremantle BID

Contact us

City of Fremantle Economic Development & Marketing
T: 08 9432 9999
TTY: 08 9432 9777