The City of Fremantle Destination Marketing Strategic Plan is a four year strategic plan that outlines the overarching delivery and implementation plan for all destination marketing activity through seven strategic pillars:
- Brand
- Business tourism
- Gateway
- Visitor experience
- Events
- Growth
- Partnership and advocacy
The City in partnership with the Destination Marketing Working Group prepares an annual marketing plan to achieve these objectives.
Current campaigns
2022 Christmas campaign launches
CHRISTMAS LIKE A PRO…IN FREO is the tagline for this year’s THIS IS FREMANTLE campaign which went live Sunday 13 November.
The campaign promotes Christmas shopping in Fremantle, highlighting the ‘goldmine of gifts’ available in our boutique retail stores and ‘Christmas winning experiences’ for those who can’t think of a ‘thing’ to give their loved ones while exploring naughty eateries and crafty drinkeries.
The City worked with Fremantle based creative agency &Partners who developed the creative idea behind this year’s campaign with a media schedule that includes:
- Content partnership with Urban List
- 180,000 + impressions through 15 & 30 second short form video on YouTube
- 526 radio spots on 94.5 and 92.9FM (breakfast, afternoon, midday and drive / run of station and digital)
- 573,750 impressions through digital display advertising
- 637,500 impressions on Facebook and Instagram
Media activity will drive traffic to visitfremantle.com.au/Christmas where the campaign is supported by a series of content articles to build out ideas for Christmas gifts from Fremantle businesses along with a list of Christmas events. We expect high levels of website traffic during the campaign.
Support Fremantle retail stores by sharing the videos
We encourage you to support the Christmas campaign by sharing the videos and or images across your channels. Download the videos and images here.
Please also tag @visitfremantle and use the hashtags #thisisfremantle and #christmaslikeapro in any Christmas posts.
Add your Christmas themed events and activities to visitfremantle.com.au
If you're a retail business or are hosting Christmas events or activities, you can leverage this campaign by ensuring you have an up to date listing on visitfremantle.com.au.
· Add your business listing - click links at the bottom of website.
· Add your event listing – click links at the bottom of website.
· To edit a listing please email marketing@fremantle.wa.gov.au
Opportunities for businesses to get involved in activations and marketing activity are presented at industry update sessions and the THIS IS BUSINESS e-newsletter.