Destination Marketing Working Group | City of Fremantle

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Destination Marketing Working Group

The Destination Marketing Working Group is a group of tourism, retail, hospitality and business experts with extensive knowledge of Fremantle. The group was engaged to develop a destination marketing strategic plan that supports all consumer facing industries in Fremantle including retail, hospitality, tourism and professional services.

The working group comprises:

  • Linda Wayman, Chair

  • CEO - Fremantle Chamber of Commerce

  • Andrew Lane, SeaLink

  • Paula Nelson, Fremantle Prison

  • Kate Hulett, Kate + Abel

  • Tim Buckton, Warders Hotel/Emily Taylor/Sailing for Oranges

  • Kate Naglan, Z1Z

  • Reinie de Vos van Steenwijk, Gage Roads Brew Co

Destination Marketing Strategic Plan

The City of Fremantle plays a key role in promoting Fremantle as a tourism destination and has been delivering marketing activities in line Destination Marketing Strategic Plan 2018-2022 which was developed in line with extensive consultation with the Destination Marketing Working Group.

The current strategic marketing plan was developed in response to the declining performance of population driven industries in Fremantle as well as macro-economic factors beyond the immediate control of stakeholders.

Fremantle was also subject to increasing competition from major shopping centres in neighbouring municipalities which underwent significant expansions and upgrades at the time and ultimately captured a growing percentage of consumer expenditure which would normally had been reserved for Fremantle.

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