News and Media

2 months ago in Media release , Business & development
(12/6/2018) Freo video courts Asian travellers

The City of Fremantle has released a new destination marketing video aimed at encouraging more Asian visitors to spend a night or two in Freo.

The video, produced in partnership with regional tourism organisation Destination Perth as part of the City’s destination marketing program, is subtitled in Mandarin Chinese.

It highlights Fremantle’s laid back atmosphere, arts and culture, unique heritage and vibrant café, bar and restaurant scene.

Fremantle Mayor Brad Pettitt said the aim was to entice Asian visitors to stay in one of Fremantle’s many new or refurbished hotels.

“Fremantle has always been a popular destination for tourists, but the lack of hotel accommodation has meant Freo has been more of a day trip instead of a place to stay,” Mayor Pettitt said.

“Over the past few years we’ve seen a number of new hotels open in Freo, and more are on the way, so we’re really looking to increase the number of overnight stays.

“This video will be used to target the corporate sector and promote Freo as the perfect destination for business meetings, incentive groups, conferences and events.

“And because we’re in the same time zone and not too far away, Fremantle is an ideal option for Asian business travellers.” 

The video will be featured by the City at the South East Asia Roadshow with Perth Convention Bureau next month, and be shared with Perth Convention Bureau’s corporate and incentive team to use in their work to attract corporate and incentive groups to Fremantle.

It has also been provided to StudyPerth to attract international students to Fremantle and will be posted on Chinese social media through the WA Trade Office in Shanghai.

The City of Fremantle’s Economic Development and Marketing team has been working closely with the Fremantle Accommodation Association over the past year to increase the number of overnight stays in Fremantle.

With advice from Perth Convention Bureau, Tourism Western Australia and Destination Perth, the City developed a marketing plan for the 2017/18 financial year.

Actions included developing a Fremantle destination video in partnership with Destination Perth for promotion to interstate and international markets, promoting Fremantle as a destination for corporate business at the Asia Pacific Incentives and Meetings Event in Melbourne and the South East Asia Roadshow and a digital campaign in Singapore and Kuala Lumpur promoting Fremantle as a winter vacation destination.