News and Media

7 months ago in Media release , Major projects
(14/5/2018) Supporting Kings Square traders

The latest in a series of initiatives designed to support local traders surrounding Kings Square in Fremantle has been launched.

The Kings Square Fremantle Business Directory is being distributed to more than 15 000 households in the Fremantle area to promote the diverse range of retail and food and beverage offerings surrounding Kings Square.

The 44 page booklet, a joint initiative of the City of Fremantle and Kings Square project partner Sirona Capital¬, is designed to support local traders through the construction period of arguably the most important redevelopment project in the port city’s history – the Kings Square Renewal project.

“With help from our project partner Sirona, we’ve implemented a range of initiatives including free parking, signage and promotional campaigns like this one to support our Kings Square neighbours through this transitional period.” said Fremantle Mayor Brad Pettitt

“We acknowledge there will be some short-term impacts on businesses adjacent to the construction site, but with the project set to deliver a $350m boost to the local economy and create more than 2,100 new local jobs the inconveniences over the next couple of years will be well worthwhile.”

Sirona Capital Managing Director Matthew McNeilly said supporting local traders was important to Sirona.

“We understand construction can be disruptive. But taking a long view, we are certain the delivery of Kings Square and FOMO will be worth it and will help re-establish Fremantle as a leading retail destination. In the meantime, we hope that this range of transitory initiatives will help all traders successfully navigate the next 18 months.”

The business directory, which includes vouchers and promotion of businesses adjacent to Kings Square is one of many ways the City and Sirona have supported local traders since the project commenced late last year.

Other initiatives have included:

  • one hour free on-street parking in surrounding streets
  • directional signage and site fence advertising with ‘Shop local and support Freo traders’ messaging
  • bunting and pole wraps to attract people and showcase the Kings Square retail precinct
  • free parking permits for customers of businesses directly affected by the recent Queen Street road closures
  • regular face-to-face contact with traders to share information and discuss ideas for promoting the area
  • a series of ‘trader forums’ where local businesses receive project updates and can provide feedback and ask questions of project staff
  • free advertising space for local businesses in construction workforce lunchrooms
  • free custom designed outdoor signage for eligible local businesses.

About Kings Square Fremantle renewal

It’s by far the biggest project ever undertaken by a Fremantle Council and is one of the biggest developments in Fremantle’s history.

The coordinated renewal of the Fremantle city centre includes the redevelopment of the Queensgate Centre, Queensgate car park and former Myer building, all owned by Sirona Capital. Once complete, State Government will occupy 20 000 sqm of new office space, located above FOMO, an exciting new food, retail and arts precinct.

It will also deliver new civic/community buildings including the City of Fremantle administration offices and library, enhanced public spaces, commercial and retail offerings.

This once-in-a-generation project will create a civic, retail, commercial and community hub that is a vibrant, active and safe place which reflects Kings Square’s unique position in the heart of Fremantle.

The project will create more than 2 100 new local jobs for Fremantle once operational, injecting $358m into the local economy.

Visit the Kings Square Renewal project website.

Download the Kings Square Business Directory