Destination brand

THIS IS FREMANTLE | YOUR BRAND

THIS IS FREMANTLE is the City of Fremantle’s destination marketing brand, so destination marketing campaigns are yours too! The brand is available for all businesses to use, in line with the brand and style guidelines.

Here are some ways Fremantle businesses can leverage the brand and inspire customers to say longer or plan a return visit:

• Add the logo to your website and/or email signature and link to visitfremantle.com.au
• Add the logo to your business brochures and flyers
• Add the logo to photos you publish on socials.

Email us for brand and style guidelines, and to request the logo files: marketing@fremantle.wa.gov.au.

SOCIAL MEDIA

We manage Facebook and Instagram accounts for the destination under @visitfremantle. Make it easy for us to share your content by tagging #thisisfremantle and @visitfremantle in your content that:

• aligns with our 3 brand pillars (below)
• showcases the destination or what’s uniquely ‘Freo’ about your business or offering
• considers our target market segments (also below)

Have an idea for a collaborative Instagram post? Let’s chat: marketing@fremantle.wa.gov.au.

3 BRAND PILLARS

• SPIRIT | Vibrancy, liveliness, colour, fun
• SOUL | Arts and culture, heritage buildings, live music
• SEA | Beaches, maritime history, the port, seafood industry, unique coastal precincts

TARGET MARKET SEGMENTS

• Arts & Culture Lovers
• Recreation & Fun Seekers
• Heritage Enthusiasts
• Ocean, Maritime & Beach Lovers
• Food & Coffee Lovers
• Shopping & Retail
• Group Travellers

WE LOOK FOR CONTENT THAT IS

• Inspiring, engaging, spectacular, beautiful, awe-inspiring, funny or eye-catching content
• IMAGES – high resolution, with subject/s clearly visible and properly lit
• VIDEOS – keep them short and engaging (approx. 15 seconds)

WE DON’T POST

• Logos, text or watermarks over images/videos
• ‘Talking heads’ or voiceovers

VISIT FREMANTLE WEBSITE

Our website–visitfremantle.com.au–guides Fremantle’s destination audiences through what makes Freo unique to inspire them to visit Fremantle. Website visitors can discover what’s on and things to do, search for accommodation, and get to know Fremantle’s neighbourhoods. They can build their own itineraries and book accommodation, tours and other experiences from one convenient booking platform.

Here are 3 quick, easy things you can do for free to get in front of Freo’s consumer audiences:

ADD YOUR BUSINESS– Showcase your business to consumers. You’ll need:

• promotional description (written in third person)
• hero image (>1440px x 1080px – no text on image)
• up to 5 more images that give visitors an insight into your business
• opening hours
• best contact details, including socials and website

ADD YOUR EVENTS–If you’ve locked in key events for the next few months or year, add them to our popular What’s On page to leverage Visit Fremantle’s engaged audience. We also look to these listings when planning content across our other comms channels.

TELL US IF YOU’VE GOT NEWS (BIG OR SMALL) –If you’ve got an event, story or anniversary you think visitors to Fremantle would love to know about – tell us! Share details to marketing@fremantle.wa.gov.au.

THIS IS FREMANTLE brand kit – Campaign assets

How to engage – THIS IS FREMANTLE brand
Destination Marketing Strategic Plan 2018-2022