City of Fremantle
Coastal Charm
The City of Fremantle funded program, which is also supported by the Fremantle Chamber of Commerce, will provide grants to small businesses for the purposes of marketing themselves during the bridge closure, and will form part of a broader coordinated campaign to remind greater Perth that Fremantle is still open for business during the works.
The program is open to small retail, hospitality & tourism related businesses that are located within the local government area of the City of Fremantle. Small businesses are defined as businesses with 20 employees or less, and an annual turnover of $10 million or less.
Small businesses are encouraged to apply for grants of up to $2,000 each which can be used for the purpose of creating marketing content and delivering paid campaign activity over their existing digital marketing channels.
Businesses who receive the grant will also receive one-on-one guidance and direction from a professional marketing agency to ensure the business achieves the greatest return possible from the $2,000 grant.
The provision of the grants will be coordinated as part of a City-led campaign which aims to generate a critical mass of marketing activity by Fremantle businesses at one time, so that potential visitors are consistently served content relating to Fremantle during the period of the bridge closure.
Applications for the first round are now closed and will reopen for the second round in July 2026.
Two funding rounds are available:
Please email business@fremantle.wa.gov.au with any additional queries.
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