Date 28 April 2026 Category Media release Topic Economic development City of Fremantle launches staycation campaign encouraging visitors to slow down and stay longer. The City of Fremantle has launched a new destination marketing campaign, Your Next Holiday Is Closer Than You Think, inviting visitors to rediscover the joy of travelling closer to home and experience Fremantle as more than a day trip. At a time when rising living costs, fuel prices and ongoing disruption to air travel are influencing travel decisions, the campaign positions Fremantle as an easy, accessible and authentic holiday alternative, offering all the escape, without the effort. You’ve done Fremantle for the day. Now it’s time to stay the night, or three. Wake up to ocean air. Wander out for coffee. Spend the morning exploring museums, markets and historic streets. Book dinner somewhere new. Sleep in. Then do it all again tomorrow. Because when you slow down, Fremantle reveals its rhythm, mornings by the sea, long lunches, golden hour streets and nights worth lingering for. The campaign promotes Fremantle as a year round destination for staycations and local travel. It encourages visitors from Perth and regional WA to extend their stay and explore Fremantle’s neighbourhoods, culture, dining and coastal lifestyle at a relaxed pace. The campaign drives audiences to the Your Next Holiday Is Closer Than You Think landing page on the Visit Fremantle website, where visitors can discover curated packages and accommodation offers tailored to different travel styles. The City developed the campaign in response to feedback from Fremantle’s tourism stakeholders and the City’s destination development working group, who have identified the period following Easter as a time when visitor spending across the city typically slows as people transition into the cooler months. Combined with the added pressures of the current economic climate, the campaign encourages visitors to look closer to home to satisfy their holiday needs. City of Fremantle Director City Business, Matt Hammond, said the existing destination development program has provided a timely opportunity to support Fremantle’s tourism sector during challenging conditions. “Tourism businesses are a vital part of Fremantle’s economy and character, and initiatives like this intend to raise the awareness of the great work local businesses are already doing to raise the profile of Fremantle as a destination,” Mr Hammond said. Visitors are encouraged to book a curated Fremantle stay and experience the city in a whole new way. Learn more at: visitfremantle.com.au/your-next-holiday-closer-you-think
