Event Sponsorship

The City of Fremantle is dedicated to fostering a vibrant, socially connected, and economically prosperous community. Our goal is to support initiatives that enhance Fremantle’s unique cultural identity, promote inclusivity, and drive sustainable growth. Through event sponsorship, we aim to create opportunities that enrich community life, celebrate diversity, and position Fremantle as a premier destination for both residents and visitors.

The Event Sponsorship Program seeks to attract and support programs, activities, events and activations which:

Deliver a community or social outcome that aligns with the City’s strategic community plan.
Drive significant visitation to Fremantle or contribute significant benefit to the Fremantle community.
Align with Fremantle’s sustainable goals, including promoting sustainability, supporting innovation & creativity, and ensuring accessibility and inclusion.

Sponsorship is primarily provided as in-kind support, including venue fee waivers, permit fee waivers, parking discounts and marketing support. Cash sponsorship is limited and is generally provided in combination within kind support, particularly for higher impact events.

To apply for event sponsorship:

Read the Event Sponsorship Guidelines, and our Grants and Sponsorship Policy below.
If you event is a commercial, large or major event, please reach out to the events team to discuss your application.
Put in an application for your event using the event application form.
Complete the event sponsorship application form.

Need Help? Get in touch with the events team via phone 1300 MY FREO (1300 693 736) or email events@fremantle.wa.gov.au.

Examples of projects supported

Cultural events
Sporting and mass participation events
Carnivals
Live music festivals/events
Markets
Food and beverage events
Business events, business exhibitions, conferences, and conventions

Examples of projects not supported

Murals
Virtual events
Awards ceremonies
Networking events
Artistic development programs
Minor or major capital works projects
Private/invite-only events (events or projects must be accessible to the public)

Sponsorship Categories:

Our sponsorship funding is broken down into three categories

Community Events	Commercial Events	Large and Major Events
Community Event Sponsorship supports events, programs and activities that deliver meaningful cultural and social benefits within Fremantle’s communities and are accessible to all through free or low-cost participation. These initiatives contribute to community wellbeing by supporting local event organisers, creatives and community-led activities, encouraging broad participation, fostering connection, and strengthening engagement across diverse audiences. Priority is given to activities that are locally delivered, inclusive in design, and provide opportunities for the community to come together in shared public spaces.	Commercial Event Sponsorship supports events, programs and activities delivered for commercial profit that demonstrate a clear economic and visitation benefit to Fremantle. These events attract audiences from outside the Fremantle local area, stimulate increased spending across local businesses, and contribute to the City’s profile as a vibrant destination. Commercial events are expected to provide strong brand benefit through alignment with the City’s identity, promotion of place, and activation of public and private spaces that encourage visitation, overnight stays and repeat visitation.	Large and Major Event Sponsorship support events, programs and activities that significantly enhance Fremantle’s reputation as a vibrant event and festival city and are unique to Fremantle. These events deliver demonstrable economic impact by attracting substantial visitation, engaging local suppliers, producers and service providers, and stimulating the local economy through event related spending.Large and major events provide opportunities for local businesses to showcase products and services, form new partnerships, expand customer bases, and benefit from increased exposure before, during and after the event.

Community Events

Commercial Events

Large and Major Events

Community Event Sponsorship supports events, programs and activities that deliver meaningful cultural and social benefits within Fremantle’s communities and are accessible to all through free or low-cost participation.
These initiatives contribute to community wellbeing by supporting local event organisers, creatives and community-led activities, encouraging broad participation, fostering connection, and strengthening engagement across diverse audiences.

Priority is given to activities that are locally delivered, inclusive in design, and provide opportunities for the community to come together in shared public spaces.

Commercial Event Sponsorship supports events, programs and activities delivered for commercial profit that demonstrate a clear economic and visitation benefit to Fremantle. These events attract audiences from outside the Fremantle local area, stimulate increased spending across local businesses, and contribute to the City’s profile as a vibrant destination.

Commercial events are expected to provide strong brand benefit through alignment with the City’s identity, promotion of place, and activation of public and private spaces that encourage visitation, overnight stays and repeat visitation.

Large and Major Event Sponsorship support events, programs and activities that significantly enhance Fremantle’s reputation as a vibrant event and festival city and are unique to Fremantle. These events deliver demonstrable economic impact by attracting substantial visitation, engaging local suppliers, producers and service providers, and stimulating the local economy through event related spending.Large and major events provide opportunities for local businesses to showcase products and services, form new partnerships, expand customer bases, and benefit from increased exposure before, during and after the event.

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